“I always like to think of what’s bigger? What hasn’t quite been done before? What will push us all forward?” says Hickey of her goals for the Columbia roster. Hickey has Columbia’s The Kid LAROI, Lil TJay and 347aidan programmed across multiple genres on Fortnite’s in-game radio.
Lil Nas X and King Princess were featured on Epic Games’ Rocket League Pride Love ISLV Wheels playlist. “Wherever we can get our artists into a place that is an amplification of their music within these cultural spaces where people are invested into the story, invested into the characters, and there are sonic moments within the storyline, that’s my happiness.”Īs a sync leader, Hickey has Columbia acts taking over the metaverse with Fike’s concert on Fortnite and Lil Nas X as Roblox’s first virtual concert. In August 2017, senior vice president of original programming Karim Zreik indicated that Marvel Television was working with ABC on a Jessica Jones-esque.
Reporting to EVP of Development, Ken Segna, Manley is responsible for sourcing and developing material for the independent studio. Disney Branded Television names new talent SVP Brenda Kelly-Grant is taking over the casting and talent relations position from Judy Taylor, who is set to retire later this year. “The marriage of music and pictures is really pushing forth culture and making a mark that lives on perpetually,” says Hickey. MRC Television has promoted Mary Claire Manley to SVP of Development. Hickey’s non-prescriptive approach to placing artists in unexpected spaces landed veteran rockers AC/DC on a memorable, multi-platform broadcast with the NFL where the group’s Angus Young and Brian Johnson beamed in for a rare interview. (Fike will also be starring in the upcoming season of “Euphoria.”) 24kGoldn also appeared on “Space Jam: A New Legacy,” alongside Leon Bridges’ “My Guy.” HBO Max’s “Gossip Girl” reboot is heavy on Columbia artists such as Rosalía, Chloe x Halle and the ubiquitous Dominic Fike. The Chainsmokers’ “Family” is the film’s trailer music, which ran during Super Bowl LV. Since her arrival at the Sony Music label, Columbia’s artists have been included in high-profile soundtracks such as the “F9: The Fast Saga,” the latest in the “Fast and Furious” franchise, with all-new songs featuring 24Goldn and Polo G. “It’s a testament to Columbia’s leadership for understanding and respecting this part of the business, and giving us the power to handle it the way it should be handled.” “In all of the years I’ve been doing sync, this is my dream scenario,” says Hickey.